Official Licensed Product · Volkswagen T1
More than a fragrance.
A collection of journeys.
For seventy years the T1 has inspired us to explore, connect and remember. Five fragrances. Five moods. One road that never ends.
A Symbol of Freedom
For over seventy years, the T1 has taught us how to travel.
From counterculture to coastline, from the road-trip generation to the collectors of today, one silhouette carries the same promise: go somewhere the map doesn't matter. Soul Fragrance is that feeling — bottled.
- 1949First T1 introduced
- 1960sCounterculture
- 1970sRoad-trip icon
- 1990sCollector phenomenon
- TodayGlobal lifestyle symbol
The Category Shift
We didn't try to recreate the van.
We recreated the feeling.
- Adventure
- Connection
- Nostalgia
- Belonging
- Freedom
- Discovery
Every feeling leads somewhere. Every journey tells a story.
The Collection
Five Journeys. Endless Stories.
Each fragrance is a mood, a moment, a memory. Choose the one that sounds like today — or collect them all.
#ExploreMore
Adventure
Sunrise. Ocean air. The road ahead.
Enter the journey
#ForeverFree
Iconic
Festival. Music. Dust. Freedom.
Enter the journey
#ReliveTheMoment
Nostalgia
Smoke in the air. Stories around the fire. Stars above.
Enter the journey
#FindYourCalm
Emotion
Mountain air. Quiet moments. Deep breaths.
Enter the journey
#OwnTheNight
Black Night
Desert nights. Golden lights. Endless energy.
Enter the journey
The Ecosystem
Five journeys. One collection.
Explore the fragrances and discover the road that fits you.
- Step 01Discover15ml EDP
The perfect entry point. Easy to try. Made to go.
- Step 02Experience75ml EDP
The core. Crafted for everyday use.
- Step 03ExtendShower Gel
Bring the fragrance into your daily ritual.
- Step 04GiftGift Set
Gift the journey.
Designed to Collect
People don't buy one journey. They collect them all.
Each bottle is a keepsake — a T1 you can hold in your hand. Five silhouettes. Five moods. One shelf that feels like an open road.
Browse the full collectionStay on the road
Join the journey.
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